Food & Beverage · Success Story
NOC Wallet+ Services.

NOC launched Wallet+ to reimagine loyalty delivery—combining rewards, membership card, and tier info in one mobile pass.
Industry
Food & Beverage
Company scale
400
Products & services
Merchant Success ServiceeCard at Apple & Google Wallet
The challenge
A high-trust audience the old rewards setup couldn't reach.

No Unified Loyalty Identity

Loyalty was fragmented across platforms, leading to inconsistent branding and value delivery.
Inefficient Reward Awareness

Customers weren’t fully aware of point accrual or redemption opportunities.
Lack of Instant Access

Rewards and member data weren’t available in real-time at POS or via mobile.
The solution
Streamlined Wallet+ Experience for Café Culture

NOC’s Wallet+ rollout created a frictionless reward journey.
Core
Real-time sync with POS for live rewards and tier tracking.
Loyalty Visibility
Members see points, tier status, and perks at a glance.
Push Offers
Surprise-and-delight moments based on visit habits.
The results
A pass members actually keep — and open.

Higher Engagement

Offers and points a tap away kept regulars coming back to NOC.
Smoother Redemptions

With Wallet+ integration, rewards were easier to redeem — and the whole loyalty experience felt lighter.
Proven CRM solutions, in action.

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NOC Wallet+ Services NOC NOC launched Wallet+ to reimagine loyalty delivery—combining rewards, membership card, and tier info in one mobile pass.
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document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });

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![NOC](/assets/success-stories/noc-wallet-services/img-14.avif)

# NOC Wallet+ Services

![NOC Wallet+ Services](/assets/success-stories/noc-wallet-services/img-15.avif)

## Overview

### Enhancing NOC’s loyalty experience through Wallet+ integration and seamless digital engagement.

Industry

Food & Beverage

COMPANY SCALE

400

Product & Services

Merchant Success Service

eCard at Apple & Google Wallet

## Challenges

## No Unified Loyalty Identity

Loyalty was fragmented across platforms, leading to inconsistent branding and value delivery.

## Inefficient Reward Awareness

Customers weren’t fully aware of point accrual or redemption opportunities.

## Lack of Instant Access

Rewards and member data weren’t available in real-time at POS or via mobile.

![](/assets/success-stories/noc-wallet-services/img-16.avif)

![](/assets/success-stories/noc-wallet-services/img-17.avif)

## The Solution

## Streamlined Wallet+ Experience for Café Culture

NOC’s Wallet+ rollout created a frictionless reward journey.

-   **Mobile Wallet Integration**  
    Add cards to Apple & Google Wallet instantly.
-   **Core**  
    Real-time sync with POS for live rewards and tier tracking.
-   **Loyalty Visibility**  
    Members see points, tier status, and perks at a glance.
-   **Push Offers**  
    Surprise-and-delight moments based on visit habits.

## The Results

![](/assets/success-stories/noc-wallet-services/img-18.avif)

Higher Engagement

Real-time access to offers and points helped drive regular engagement and encouraged repeat visits among loyal customers.

![](/assets/success-stories/noc-wallet-services/img-19.avif)

Smoother Redemptions

With Wallet+ integration, rewards became easier to redeem—improving usage rates and enhancing the loyalty experience.

## Related Projects

Proven CRM Solutions in Action: Projects That Deliver Value

![BMW](/assets/success-stories/noc-wallet-services/img-20.avif)

### AIA Alta Rewards Wallet

eCard at Apple & Google Wallet

Enterprise

Membership Website & Plugin

An exclusive rewards wallet developed for AIA Alta to enhance the customer experience at the AIA Wealth Management Centre.

[

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](/success-stories/aia-alta-rewards-wallet)

![BMW](/assets/success-stories/noc-wallet-services/img-21.avif)

### BMW iSpace Membership E-Card

eCard at Apple & Google Wallet

Enterprise

Membership Website & Plugin

BMW iSpace revolutionizes luxury car ownership with digital membership e-cards, integrating wallet solutions for seamless personalized experiences.

[

Read More  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/bmw-ispace-membership-e-card)

![Clarins](/assets/success-stories/noc-wallet-services/img-22.avif)

### Clarins Staff Reward Programme

Retail

eCard at Apple & Google Wallet

Marketing Automation

Clarins gamifies employee training with digital reward program, driving staff engagement through point-based incentives and e-wallet integration.

[

Read More  

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