Retail · Success Story
(MALIN+GOETZ) Digital Stamp Card.
MALIN+GOETZ elevates beauty retail with wallet-based digital stamps, simplifying loyalty while gathering customer insights for enhanced engagement.
Industry
Retail
Company scale
1,000
Products & services
Merchant Success ServicePrepaid Voucher & Credit
The challenge
A high-trust audience the old rewards setup couldn't reach.
01
New Store Launch Engagement
The brand needed an effective way to drive repeat visits and build customer loyalty following their recent store launch in a competitive beauty market.
02
Customer Data Collection
Traditional retail methods provided limited insights into customer purchasing patterns and preferences in the luxury skincare segment.
03
Operational Efficiency
Manual loyalty tracking and reward management created unnecessary complexity for both staff and customers in the high-end retail environment.
The solution
Switching on the rewards
Malin+Goetz launched a digital stamp campaign alongside a new store opening — and a wave of members signed up, with many returning again and again to earn their rewards.
Stamp
Collect stamps for a reward. Just like what we are used to except it's cooler because it's virtual.
Core
This membership system is supported by our Core where the magic takes place.
Wallet
Nina Patisserie's digital stamp card is e-wallet-based. Customers don't need to download anything for it to work.
Reward
Reward customers who have been loyal to your brand to make them feel important.
The results
A pass members actually keep — and open.
01
Cross-Category Engagement
Digital engagement encouraged customers to explore multiple skincare ranges, boosting loyalty and routine usage.
02
Higher Customer Lifetime Value
The app supported regular replenishment habits, increasing customers' long-term value.
Related stories
Proven CRM solutions, in action.
AIA Alta Rewards Wallet
An exclusive rewards wallet developed for AIA Alta to enhance the customer experience at the AIA Wealth Management Centre.
Read more
BMW iSpace Membership E-Card
BMW iSpace revolutionizes luxury car ownership with digital membership e-cards, integrating wallet solutions for seamless personalized experiences.
Read more
Clarins Staff Reward Programme
Clarins gamifies employee training with digital reward program, driving staff engagement through point-based incentives and e-wallet integration.
Read moreReady to get started?
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(MALIN+GOETZ) Digital Stamp Card MALIN+GOETZ MALIN+GOETZ elevates beauty retail with wallet-based digital stamps, simplifying loyalty while gathering customer insights for enhanced engagement. 
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# (MALIN+GOETZ) Digital Stamp Card
## Overview
### Simplifying luxury skincare loyalty through digital innovation and customer-first design.
Industry
Retail
COMPANY SCALE
1,000
Product & Services
Merchant Success Service
Prepaid Voucher & Credit
## Challenges
##### New Store Launch Engagement
The brand needed an effective way to drive repeat visits and build customer loyalty following their recent store launch in a competitive beauty market.
##### Customer Data Collection
Traditional retail methods provided limited insights into customer purchasing patterns and preferences in the luxury skincare segment.
##### Operational Efficiency
Manual loyalty tracking and reward management created unnecessary complexity for both staff and customers in the high-end retail environment.
## The Solution
## Activating Rewards System!
(Malin+Goetz) introduced a digital stamp campaign which followed their recent store launch. Over 2000 members came on board and 1/3 of them went back and forth in order to get their rewards!
- **Stamp**
Collect stamps for a reward. Just like what we are used to except it's cooler because it's virtual.
- **Core**
This membership system is supported by our Core where the magic takes place.
- **Wallet**
Nina Patisserie's digital stamp card is e-wallet-based. Customers don't need to download anything for it to work.
- **Reward**
Reward customers who have been loyal to your brand to make them feel important.
## The Results
Cross-Category Engagement
Digital engagement encouraged customers to explore multiple skincare ranges, boosting loyalty and routine usage.
Higher Customer Lifetime Value
The app supported regular replenishment habits, increasing customers’ long-term value.
## Related Projects
Proven CRM Solutions in Action: Projects That Deliver Value
### Dior Membership App
Marketing Automation
Membership Website & Plugin
Merchant Success Service
Dior elevates luxury retail with integrated membership app featuring SMS verification, e-commerce integration, and sophisticated customer segmentation.
[
Read More
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](/success-stories/dior-membership-app)
### Domain Club Membership App
eCard at Apple & Google Wallet
Retail
Stamps & Points
Domain Mall transforms the shopping experience with a multifunctional mobile app, integrating loyalty rewards, gift redemption, and mall navigation into one user-friendly platform.
[
Read More
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](/success-stories/domain-club-membership-app)
### HKT The Club Loyalty App
Marketing Automation
Enterprise
Merchant Success Service
HKT's The Club unifies telecom loyalty across 200+ partners, engaging 3M+ members through personalized rewards and real-time content delivery.
[
Read More
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](/success-stories/hkt-the-club-loyalty-app)
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