Retail · Success Story
Domain Club Membership App.

Domain Mall transforms the shopping experience with a multifunctional mobile app, integrating loyalty rewards, gift redemption, and mall navigation into one user-friendly platform.
Industry
Retail
Company scale
Products & services
eCard at Apple & Google WalletRetailStamps & PointsMerchant Success Service
The challenge
A high-trust audience the old rewards setup couldn't reach.

Lack of Digital Centralization

Mall promotions, navigation tools, and point systems were scattered across platforms.
Low Loyalty Conversion

Customers were unaware of available rewards, reducing redemption and repeat visits.
Manual Gift Redemption

Offline-only redemptions created long wait times and administrative burdens.
The solution
One App to Navigate, Earn, and Redeem

JuicySuite delivered a digital companion app that connects every mall touchpoint.
Mall Guide + Loyalty
Points, maps, events, and deals in one app.
Digital Redemption
Customers redeem gifts instantly without queuing.
Wallet Pass
Add mall ID to Apple/Google Wallet for perks on the go.
The results
A pass members actually keep — and open.

One App for the Whole Mall

Navigation and rewards in one place made it easier for visitors to explore the mall — and find offers worth a detour.
More Active Spending

Clear reward visibility and real-time points tracking encouraged repeat redemptions and higher member spending.
Proven CRM solutions, in action.

View all stories
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Domain Club Membership App Domain Club Domain Mall transforms the shopping experience with a multifunctional mobile app, integrating loyalty rewards, gift redemption, and mall navigation into one user-friendly platform.
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document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });

.nav\_link\_dropdown\_toggle:hover .nav\_products\_link { color: #ff761a; } /\* Add this to your existing CSS \*/ .mobile\_nav\_cms\_link.w--current { color: #3E3E3E; /\* This is the neutral black color used in your site \*/ font-weight: 700; } .mobile\_nav\_cta\_wrap .button.is-primary.w--current{ color: #ffffff !important; }

![Domain Mall](/assets/success-stories/domain-club-membership-app/img-14.avif)

# Domain Club Membership App

![Domain Club Membership App](/assets/success-stories/domain-club-membership-app/img-15.avif)

## Overview

### Reinventing Domain Mall’s customer journey with an interactive loyalty app.

Industry

Retail

COMPANY SCALE

50

Product & Services

eCard at Apple & Google Wallet

Retail

Stamps & Points

Merchant Success Service

## Challenges

## Lack of Digital Centralization

Mall promotions, navigation tools, and point systems were scattered across platforms.

## Low Loyalty Conversion

Customers were unaware of available rewards, reducing redemption and repeat visits.

## Manual Gift Redemption

Offline-only redemptions created long wait times and administrative burdens.

![](/assets/success-stories/domain-club-membership-app/img-16.avif)

![](/assets/success-stories/domain-club-membership-app/img-17.avif)

## The Solution

## One App to Navigate, Earn, and Redeem

JuicySuite delivered a digital companion app that connects every mall touchpoint.

-   **Mall Guide + Loyalty**  
    Points, maps, events, and deals in one app.
-   **Digital Redemption**  
    Customers redeem gifts instantly without queuing.
-   **Wallet Pass**  
    Add mall ID to Apple/Google Wallet for perks on the go.

## The Results

![](/assets/success-stories/domain-club-membership-app/img-18.avif)

Seamless Mall Experience

By combining navigation and rewards, the app made it easier for visitors to engage with the mall and discover new offers.

![](/assets/success-stories/domain-club-membership-app/img-19.avif)

More Active Spending

Clear reward visibility and real-time points tracking encouraged repeat redemptions and higher member spending.

## Related Projects

Proven CRM Solutions in Action: Projects That Deliver Value

![BMW](/assets/success-stories/domain-club-membership-app/img-20.avif)

### AIA Alta Rewards Wallet

eCard at Apple & Google Wallet

Enterprise

Membership Website & Plugin

An exclusive rewards wallet developed for AIA Alta to enhance the customer experience at the AIA Wealth Management Centre.

[

Read More  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/aia-alta-rewards-wallet)

![BMW](/assets/success-stories/domain-club-membership-app/img-21.avif)

### BMW iSpace Membership E-Card

eCard at Apple & Google Wallet

Enterprise

Membership Website & Plugin

BMW iSpace revolutionizes luxury car ownership with digital membership e-cards, integrating wallet solutions for seamless personalized experiences.

[

Read More  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/bmw-ispace-membership-e-card)

![Clarins](/assets/success-stories/domain-club-membership-app/img-22.avif)

### Clarins Staff Reward Programme

Retail

eCard at Apple & Google Wallet

Marketing Automation

Clarins gamifies employee training with digital reward program, driving staff engagement through point-based incentives and e-wallet integration.

[

Read More  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/clarins-staff-reward-programme)

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