Retail · Success Story
Dior Membership App.

Dior elevates luxury retail with integrated membership app featuring SMS verification, e-commerce integration, and sophisticated customer segmentation.
Industry
Retail
Company scale
500
Products & services
Marketing AutomationMembership Website & PluginMerchant Success ServicePrepaid Voucher & Credit
The challenge
A high-trust audience the old rewards setup couldn't reach.

Luxury Customer Identification

Need to accurately identify and track high-value customers while maintaining brand exclusivity.
Omnichannel Integration

Challenge of creating seamless connections between physical boutiques, e-commerce, and digital engagement.
Service Accessibility

Traditional booking systems for in-store services created friction in the luxury customer experience.
The solution
Collecting Digital Footprints

With a customer base of millions, Dior gets to know its customers right through collecting customers’ digital footprints.
Membership
Straightforward onboarding experience with SMS verification to make sure marketers can reach them later.
Content Management
The app is where Dior has their latest news delivered to their members.
e-Shop
Our app directs Dior's customers to their e-shop on Shopify.
Booking
Customers are able to book in-store services through Dior's app.
The results
A pass members actually keep — and open.

High Engagement, High Repurchase

Beauty members stayed active, and early-access events turned that attention into loyalty.
Digital Experience Elevates Prestige

The digital journey reinforced Dior's premium brand image and seamless luxury.
Proven CRM solutions, in action.

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Dior Membership App Dior Dior elevates luxury retail with integrated membership app featuring SMS verification, e-commerce integration, and sophisticated customer segmentation.
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    ![](/assets/success-stories/dior-membership-app/img-1.avif)
    
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    ![](/assets/success-stories/dior-membership-app/img-6.avif)
    
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    ![](/assets/success-stories/dior-membership-app/img-7.avif)
    
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    ![](/assets/success-stories/dior-membership-app/img-8.avif)
    
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    ![](/assets/success-stories/dior-membership-app/img-10.avif)
    
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    ![](/assets/success-stories/dior-membership-app/img-11.avif)
    
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    ![](/assets/success-stories/dior-membership-app/img-12.avif)
    
    [Beauty](/industries/beauty)
    
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Features

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[Rewards Management](/features/rewards-management)

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[Customer Segmentation](/features/customer-segmentation)

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[Dashboard & Report](/features/dashboard-report)

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[Points & Tiers](/features/points-tiers)

[Digital Stamp Card](/features/digital-stamp-card)

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Services

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[System Customisation](/services/system-customisation)

[Data Consolidation Services (ETL)](/services/data-consolidation-services-etl)

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[Merchant Success Service](/services/merchant-success-service)

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document.addEventListener('DOMContentLoaded', function() { // Function to initialize image hover effects for a specific dropdown function initDropdownImageHover(dropdownElement) { if (!dropdownElement) return; // Get all tab links within this dropdown const tabLinks = dropdownElement.querySelectorAll('.nav\_dropdown\_tab\_link'); // Get the first image (default image) within this dropdown const defaultImage = dropdownElement.querySelector('.nav\_links\_list .nav\_links\_item:first-child .navbar\_dropdown\_image'); // Show default image on load if (defaultImage) { defaultImage.style.opacity = '1'; defaultImage.style.transition = 'opacity 0.3s ease'; } // Add mouseenter event to each link tabLinks.forEach(link => { link.addEventListener('mouseenter', function() { // Get the ID of the hovered link const linkId = this.textContent; // Hide all images within this dropdown first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; img.style.transition = 'opacity 0.3s ease'; }); // Find and show the corresponding image const correspondingImage = dropdownElement.querySelector(\`.navbar\_dropdown\_image\[id="${linkId}"\]\`); if (correspondingImage) { correspondingImage.style.opacity = '1'; } }); }); // Show default image when mouse leaves the navbar const navWrap = dropdownElement.querySelector('.navbar\_dropdown\_tabs\_wrap'); if (navWrap) { navWrap.addEventListener('mouseleave', function() { // Hide all images first const allImages = dropdownElement.querySelectorAll('.navbar\_dropdown\_image'); allImages.forEach(img => { img.style.opacity = '0'; }); // Show default image if (defaultImage) { defaultImage.style.opacity = '1'; } }); } } // Initialize for each dropdown section const dropdowns = \[ document.querySelector('.navbar-dropdown2\_dropdown-list'), // Products dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.services'), // Services dropdown document.querySelector('.navbar-dropdown2\_dropdown-list.is-industries') // Industries dropdown \]; dropdowns.forEach(dropdown => { if (dropdown) { initDropdownImageHover(dropdown); } }); });

.nav\_link\_dropdown\_toggle:hover .nav\_products\_link { color: #ff761a; } /\* Add this to your existing CSS \*/ .mobile\_nav\_cms\_link.w--current { color: #3E3E3E; /\* This is the neutral black color used in your site \*/ font-weight: 700; } .mobile\_nav\_cta\_wrap .button.is-primary.w--current{ color: #ffffff !important; }

![Dior](/assets/success-stories/dior-membership-app/img-14.avif)

# Dior Membership App

![Dior Membership App](/assets/success-stories/dior-membership-app/img-15.avif)

## Overview

### Digitizing luxury fashion loyalty through personalized engagement and data-driven insights.

Industry

Retail

COMPANY SCALE

500

Product & Services

Marketing Automation

Membership Website & Plugin

Merchant Success Service

Prepaid Voucher & Credit

Retail

## Challenges

##### Luxury Customer Identification

Need to accurately identify and track high-value customers while maintaining brand exclusivity.

##### Omnichannel Integration

Challenge of creating seamless connections between physical boutiques, e-commerce, and digital engagement.

##### Service Accessibility

Traditional booking systems for in-store services created friction in the luxury customer experience.

![](/assets/success-stories/dior-membership-app/img-16.avif)

![](/assets/success-stories/dior-membership-app/img-17.avif)

## The Solution

## Collecting Digital Footprints

With a customer base of millions, Dior gets to know its customers right through collecting customers’ digital footprints.

-   **Membership**  
    Straightforward onboarding experience with SMS verification to make sure marketers can reach them later.
-   **Content Management**  
    The app is where Dior has their latest news delivered to their members.
-   **e-Shop**  
    Our app directs Dior's customers to their e-shop on Shopify.
-   **Booking**  
    Customers are able to book in-store services through Dior's app.

## The Results

![](/assets/success-stories/dior-membership-app/img-18.avif)

High Engagement, High Repurchase

Beauty member activity grew significantly with early access events driving stronger loyalty.

![](/assets/success-stories/dior-membership-app/img-19.avif)

Digital Experience Elevates Prestige

The digital journey reinforced Dior’s premium brand image and seamless luxury.

## Related Projects

Proven CRM Solutions in Action: Projects That Deliver Value

![BMW](/assets/success-stories/dior-membership-app/img-20.avif)

### AIA Alta Rewards Wallet

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/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/aia-alta-rewards-wallet)

![BMW](/assets/success-stories/dior-membership-app/img-21.avif)

### BMW iSpace Membership E-Card

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/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/bmw-ispace-membership-e-card)

![Clarins](/assets/success-stories/dior-membership-app/img-22.avif)

### Clarins Staff Reward Programme

Retail

eCard at Apple & Google Wallet

Marketing Automation

Clarins gamifies employee training with digital reward program, driving staff engagement through point-based incentives and e-wallet integration.

[

Read More  

/\* Animation styles for link buttons with arrow icons - On hover, text moves left and arrow appears/moves right - Creates a smooth sliding effect for button content - Only applies to desktop/tablet (>768px) for better mobile UX \*/ /\* Initial state - arrow is hidden and offset \*/ @media (min-width: 768px) { /\* Hide and position arrow initially \*/ .button.is-link .link\_arrow\_svg { transform: translateX(10px); opacity: 0; transition: transform 0.3s ease; } /\* On hover - move text left \*/ .button.is-link:hover .button\_text { transform: translateX(-10px); transition: transform 0.3s ease; } /\* On hover - show arrow and slide it right \*/ .button.is-link:hover .link\_arrow\_svg { transform: translateX(50px); opacity: 1; transition: transform 0.3s ease; } }

](/success-stories/clarins-staff-reward-programme)

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[Points & Tiers](/features/points-tiers)

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[Food & Beverage](/industries/food-beverage)

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 // Function to update hidden field with selected checkbox IDs function updateSelectedCheckboxes() { const checkedBoxes = document.querySelectorAll('input\[type="checkbox"\]:checked'); const selectedIds = Array.from(checkedBoxes).map(checkbox => checkbox.id); document.getElementById('selectedCheckboxes').value = selectedIds.join(','); } // Add change listener to all checkboxes document.querySelectorAll('input\[type="checkbox"\]').forEach(checkbox => { checkbox.addEventListener('change', updateSelectedCheckboxes); }); // Optional: Also update on form submission document.querySelector('form').addEventListener('submit', function(e) { updateSelectedCheckboxes(); }); // This is because Webflow CMS for checkbox values won't carry over its actual name value over const checkboxFields = document.querySelectorAll('.form\_checkbox\_field'); checkboxFields.forEach(field => { // Get the field's ID const fieldId = field.id; if (fieldId) { // Find the input element within this field const input = field.querySelector('input'); if (input) { // Set the input's name attribute to the field's ID input.setAttribute('name', fieldId); } } });  document.getElementById('page\_name\_field').value = window.location.pathname;

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