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Customer Data Unification

Connect, Collect, and Catalyze Insights

In today’s digital age, data is the lifeblood of successful businesses. It holds the key to understanding customer behavior, making informed decisions, and driving meaningful outcomes.

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Easy Connect

Effortlessly collect data from multiple sources.

Identity Resolution

Link and unify customer profiles across multiple data sources.

Real-time Data Sync

Enabling you to make informed decisions based on the latest information.

Data Mapping

Easily map and transform data to fit your specific requirements.

Gather Omnichannel Customer Data.

Channel data across different sources to form a single pool of truth. Now, you can use these insights to create a holistic profile of your customers.

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Demographic Data

Capture essential information about your customers, such as age, gender, location, and income.

Behavioral Data

Track customer interactions, such as website visits, purchase history, click-through rates, and engagement metrics.

Transactional Data

Collect data related to customer transactions, including purchase details, order history, product preferences, and buying patterns.

UTM Link Data

Track the effectiveness of your marketing campaigns by incorporating UTM parameters in your URLs.

ETL Process

How It Works?

Extract

Data is extracted from various sources, such as databases, applications, or files.

Transform

The extracted data is transformed and cleansed to ensure its quality and consistency. This step involves data mapping, formatting, aggregating, filtering, and this is where we do customer data unification.

Load

The transformed data is loaded into CDP for future segmentation & personalization use.

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Integration Without Boundaries

Connect, Consolidate, and Streamline Your Data Effortlessly. Break Down Silos and Unlock the Power of Unified Insights for Unparalleled Business Growth.

Popular CRMs

Identity

Google Analytics

Behavioral Data

Point of Sales

Transaction Data

Online Shop

Purchase Data

More about CDP

CDP enables powerful personalization and segmentation capabilities.

Leveraging the synergy with our membership channel and loyalty engine. By harnessing customer behavioral data, you can create highly targeted and personalized campaigns.

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CDP Features

You can easily segment your audience based on their preferences, behaviors, and demographics, unlocking the potential for tailored messages and rewards. This level of personalization drives deeper customer engagement, boosts loyalty, and maximizes the impact of your marketing initiatives.

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Seamlessly collects and integrates customer data from various sources, such as transaction history, online interactions, and demographic information.

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CDP’s ability to create comprehensive customer profiles, including preferences, behavior patterns, and segmentation, enabling marketers to gain deeper insights into their target audience.

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CDP empowers marketers to personalize marketing campaigns and experiences based on individual customer attributes and behaviors, allowing for targeted messaging and higher engagement.

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CDP automates repetitive tasks, streamlines workflows, and facilitates seamless coordination between marketing teams, saving time and enhancing operational efficiency for personalize marketing campaigns.

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CDP has robust analytics capabilities, enabling marketers to track and measure campaign performance, customer behavior, and ROI, providing actionable insights for continuous improvement.

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