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Customer Data Platform – CDP

With CDP, you can get deeper understanding of your customers from multiple data sources, creating comprehensive customer segments and deliver personalized experiences to drive customer engagement and maximize revenue opportunities.

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Feature

Data Collection and Integration

Seamlessly collects and integrates customer data from various data stream.

Collecting and integrating customer data is the foundation of a powerful Customer Data Platform (CDP). Our robust data collection capabilities enable you to gather valuable insights from multiple sources, such as websites, mobile apps, CRMs, and more. We seamlessly integrate this data into a centralized platform, eliminating data silos and providing a holistic view of your customers.

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Feature

Customer Profiling

Provide a clear image of each customer.

With our advanced customer profiling capabilities, you can gain deep insights into your customers’ demographics, behaviors, preferences, and interactions across various touchpoints. Our AI-driven algorithms analyze vast amounts of data in real-time, uncovering valuable patterns and trends. This enables you to create highly targeted customer segments and tailor your marketing efforts to meet their specific needs.

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Feature

Customer Segmentation

You can group customers based on behaviors & preferences.

Our CDP provides a range of segmentation capabilities, allowing you to create segments based on various criteria such as demographics, purchase history, browsing behavior, engagement levels, and more. Our AI-powered algorithms analyze your data in real-time, identifying meaningful patterns and segments.

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Feature

Personalization Campaign with Automation

CDP automates repetitive tasks.

Take your personalisation efforts to the next level with our advanced automation features. Automate key marketing tasks, such as triggered campaigns, personalized email sequences, and dynamic website content. Our CDP’s AI-driven automation capabilities streamline your marketing operations, saving time and resources while delivering consistent, personalized experiences across channels.

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Feature

Performance Analytics

CDP has robust analytics capabilities.

Empower your teams with visually appealing and easily digestible data visualizations that enable quick decision-making and strategy formulation. Our intuitive visualization tools make it simple for anyone in your organization to access, interpret, and communicate data-driven insights.

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Why do you need a CDP?

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Understand Your Customers

CDP helps you gather information about your customers from different data stream and put it all in one place. You can see a clear image of each customer, serving as a starting point for a variety of actions.

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Maximize Marketing ROI

By understanding their needs and preferences, you can allocate resources effectively, ensuring every marketing dollar is spent where it matters most, driving better ROI.

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Automate Your Marketing Efforts

A CDP automates the collection, integration, and analysis of customer data from various sources. This automation saves you time and effort, enables you to work smarter, not harder.

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How to start?

Contact Our Consultant

Our consultants will listen to your business needs.

Gather Data

Collect customer data from different touch point.

Craft Personalized Experience

People don’t like ads, they don’t like irrelevant messages that get in their way.

CDP related resources

Blog

用RFM模型分析客户終生價值

Resources

數據分析與行銷

Tips

香港CRM系統有哪些?